On a brisk October afternoon, Ruin — a 15-month-old Dutch Shepherd mix puppy with a dark brindle coat and one floppy ear — takes a break from an obstacle course and perches on a red wooden box inside a barn in Livingston, Montana.
His head sinks into the crook of a Svalinn trainer’s arm, as the trainer deems Ruin one of his favorites. Two hours later, the trainer — now in a foam Michelin-man neck-to-heel suit — crouches near the box, imitating a quiet intruder. He cracks a whip onto a rubber mat. Ruin darts across the barn, leaping teeth-first into that same arm, holding his bite until another trainer yells, “Out.”
Svalinn breeds, raises and sells $175,000 dogs like Ruin who are trained to protect, live and travel with wealthy families. Up to 46 mixed-breed canines at a time live on the company’s 170-acre ranch — located in a town of 9,000 residents, 29 miles east of Bozeman — until they’re roughly age 2. Svalinn brought in $2.97 million in total income and was profitable in 2024, according to documents reviewed by CNBC Make It. (The business hasn’t finalized its 2025 financials.)
After the drill, Ruin rolls onto his back, then licks a reporter’s nose. “What we just saw was a perfect example of the ‘on switch’ and the ‘off switch,’” Svalinn co-founder and president Kim Greene says. “To be able to deploy your dog and get them back into obedience, in just a nanosecond, is a really practiced art.”
