Elon Musk-owned site reports plunging profits amid outcry over use of AI tool Grok to create sexually explicit imagery
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UK revenues at Elon Musk’s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform’s content.
News of the plummeting financial performance comes after X switched off the image creation function on its AI tool Grok for the vast majority of users after a widespread outcry about its use to create sexually explicit and violent imagery.
In the UK, the social media site recorded a 58.3% fall in revenues from £69.1m in 2023 to £28.9m last year, according to the latest financial figures published at Companies House covering the year to 31 December 2024.
