Pressure is on after PM Keir Starmer said Musk’s X needs to ‘get a grip’ on Grok; Downing Street has threatened to leave platform.

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United Kingdom media regulator Ofcom has launched a formal investigation into Elon Musk’s X over the use of AI chatbot Grok to generate deepfake sexualised images.

Ofcom labelled the reports as “deeply concerning”, warning in a statement issued on Monday that the chatbot’s creation of nude deepfakes could amount to “intimate image abuse or pornography”, and that “sexualised images of children” could be considered “child sexual abuse material”.