Donald Trump embraced a new self-styled nickname on Tuesday, hailing himself as “Mr. Tariff” in a Truth Social post that left critics cringing.

“The USA markets just hit another ALL TIME HIGH — ALL OF THEM!!!” the president boasted, before crediting his controversial trade policies: “THANK YOU YOU MISTER TARIFF!!!”

The White House leaned into the branding later in the day, sharing a post on X (formerly Twitter) that appeared to depict Trump as a Mr. Clean–style figure.

“THANK YOU, MR. TARIFF!” the caption read, alongside the tagline: “There’s no trade like Mr. Tariff.” See the post here.

The posts drew some backlash online.