DUBAI: In a landmark move for international football broadcasting, France’s Ligue 1 will become the first major European competition to feature live artificial intelligence-translated commentary during a championship match.
The innovation will be used for the game between the Qatar-owned Paris Saint-Germain and Olympique de Marseille for the Trophee des Champions title in Kuwait City on Thursday.
Streaming via Ligue 1+, the French competition’s platform, the match is at 9 p.m. local time at the Jaber Al-Ahmad International Stadium. It will be accessible to Italian viewers with AI-generated audio dubbed live from French.
The project is an outcome of a partnership between LFP Media, the commercial arm of France’s Ligue de Football Professionnel and CAMB.AI, a leading content-localization company.
By leveraging CAMB.AI’s cutting-edge AI translation, voice emulation, and dubbing technologies, the French league will deliver football’s first real-time, AI-generated commentary.
