OpenAI and Perplexity are betting cutting-edge technology will transform the way people access the internet
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The ability to steer large audiences to particular digital services has huge strategic value
ChatGPT-maker’s tool will integrate popular chatbot in challenge to Google and Microsoft
The company has defended search but its dominant position in online advertising may still be up for grabs
OpenAI, Perplexity and Google create AI-powered features, leading brands to rethink how they sell products online
As we leap into a new technological age, the old rules of capitalism still apply
$500bn start-up seeks ways to fund expansion and fend off competition from rivals Google and Anthropic
