PwC ‘leans in’ to crypto as Donald Trump and lawmakers embrace sector
Big Four firm has made strategic pivot towards digital assets, says US boss
Big Four firm has made strategic pivot towards digital assets, says US boss

Consultancy begins overhaul of pricing and services in face of technology undercutting its business

Shake-up spurred on by rise of AI and threat of major upheaval across the industry

His interventions in the sector exceed anything the EU has done

Dealmaking has been driven by Trump administration’s crypto-friendly policymaking

Firm close to Trump family’s media group has emerged as a beneficiary of digital asset craze sweeping global markets

New group established as London seeks to revive capital markets and Trump administration embraces crypto industry