The holiday gifts have been unwrapped. Now the returns begin.
The day after Christmas means the beginning of holiday gift returns, with returns expected to increase 25% to 35% compared to levels of the previous six weeks or so, according to Adobe Analytics, which tracks e-commerce transactions.
The last week of December has historically had the most returns – one out of every eight returns in the 2024 holiday season took place between Dec. 26 and Dec. 31, according to Adobe, which analyzes more than 1 trillion visits to U.S. retail sites for its data.
About 19% of all online sales were expected to be returned in 2025, estimates the National Retail Federation. Total returns for the retail industry are projected to reach $849.9 billion in 2025, the NRF said.
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