MANILLA: The Philippines is trailing behind other countries in Southeast Asia in winning back Chinese tourists, with arrivals well below a quarter of pre-pandemic levels so far this year, latest data showed.
Known for its white sandy beaches, famous diving spots and diverse culture, the Philippines was welcoming an increasing number of Chinese tourists in the period before the pandemic, with the number peaking at over 1.7 million in 2019, when it was the second-largest source market after South Korea.
But the post-pandemic rebound has been slow, with China ranking sixth among international arrivals and the number of Chinese visitors reaching only 262,000 as of Dec. 20, according to data from the Philippine Department of Tourism.
“China remains one of the country’s largest and most important source markets,” the tourism department said earlier this week.
Chinese arrivals this year are equivalent to only around 15 percent of the numbers in 2019 and there is stiff competition with regional rivals like Vietnam, Thailand, Malaysia, Singapore and Indonesia each welcoming at least 1 million tourists from China in 2025.
