ISLAMABAD: TikTok this week released its annual review of the most searched topics in Pakistan in 2025, with travel, food, sports and entertainment driving digital searches, the video platform said.
In a press release, TikTok said its search patterns depicted that people use the platform as a “discovery tool for real life” where they explore destinations and find relatable guidance from influencers on various topics.
“Whether it’s tracking the latest cricket moment, planning a weekend trip, learning something new, or checking reviews before buying, Pakistanis are turning to TikTok to make everyday decisions,” Umais Naveed, content operations lead South Asia at TikTok, said in a statement on Wednesday.
According to TikTok, among places, the most searched were Islamabad, Altit Fort in Hunza, Chenab River and Pakistani cities of Lahore and Karachi.
In the “Most Searched News and Moments” category, former Pakistan captain Babar Azam’s century against Sri Lanka dominated the searches, followed by Pakistan’s cricket matches against South Africa and Sri Lanka. “Floods” was also a popular search item in this category.
