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U.S. shoppers are willing to spend this holiday season — despite falling consumer confidence and anxiety over prices — but only if the deals are there, Tanger CEO Stephen Yalof told CNBC on Tuesday.
“Retailers are discounting to meet the consumer, and the consumer is responding by shopping,” Yalof said on CNBC’s “Money Movers.”
Yalof said Tanger tries to offer shoppers access to premium brands at prices that feel consistently compelling. Retailers across the company’s outlet portfolio leaned heavily into promotions during the holidays, helping sustain traffic and sales.
Customers are “looking to come into a space where they can buy products at full price, maybe above the price point they want to spend, but they can embrace that price point because they know it’s value priced every day,” Yalof said.
