When Chelsea Hirschhorn started her company, she didn’t buy into the expectations of how a “traditional founder” would approach the business, she says.
According to Hirschhorn, the founder and CEO of Frida, a fertility, pregnancy and infant product company, “a lot of founders are celebrated for going fast and breaking things.”
However, her approach to building Frida was “a little bit more measured,” she told CNBC’s Julia Boorstin on the latest episode of the “CNBC Changemakers and Power Players” podcast.
Her penchant for “organization and thoughtfulness” doesn’t hold her back, said Hirschhorn, a 2025 CNBC Changemaker. In fact, she considers it her superpower as a leader.
Still, before launching Frida, Hirschhorn had to learn how to get comfortable with taking on new challenges.
