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The opening weekend for Disney’s
“Avatar: Fire and Ash” was less of a blaze and more of a simmer.
And that’s the expectation for the full theatrical run of the third installment in James Cameron’s Avatar franchise.
During its first three days in theaters, “Fire and Ash” tallied $88 million, falling well shy of analysts’ expectations, which called for a debut haul between $110 million and $125 million. For comparison, 2022′s “Avatar: The Way of Water” brought in $134 million during the same three-day period.
