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Disney
and James Cameron’s third Avatar movie, “Avatar: Fire and Ash,” hit theaters Thursday, snapping up $12 million in early preview screenings domestically.
The second installment in the film series, “The Way of Water,” had a better start and tallied $5 million more in its Thursday preview haul in 2022. Still, box office analysts expect “Fire and Ash” will bring in at least $100 million during its opening weekend in the U.S. and Canada.
“A lot is riding on the performance of ‘Avatar: Fire and Ash’ and with less than two weeks remaining in the year, the film’s results will play a pivotal role in shaping the annual box office totals,” Paul Dergarabedian, head of marketplace trends at Comscore, told CNBC.
