The Coffee Board of India has taken sustained initiatives in promoting Indian coffee in domestic as well as global markets, and from now on, more thrust should be given to identity (estate origin) and quality of coffees, said Piyush Goyal, Union Minister for Commerce and Industry.
He was speaking at the opening session of the centenary celebration of Central Coffee Research Institute (CCRI) at Balehonnur in Chikkamagaluru district on December 20.
Appreciating the Coffee Board’s contribution towards the growth of the commodity over several decades, Mr. Goyal said that India, being the fifth-largest producer and the third-largest exporter of coffee, has a good standing in the global coffee market.
On the economic impact of coffee, the Minister said that 80% of India’s coffee production is exported to 120 countries, supporting approximately over two million families in India and contributing around ₹20,000 crore to the economy.
Addressing an audience comprising ministers, ambassadors, coffee farmers, processors, startups, and researchers at CCRI via video, the Minister said, “There is a critical need to secure the unique identity of Indian coffee and celebrate its indigenous origin. This requires applying quality practices from the land level itself. Quality will help it cross international boundaries easily,” the Minister said.
