RIYADH: Saudi Arabia is looking forward to the grand opening in mid-2026 of a new entertainment complex in the capital, the much-anticipated Seven Al-Hamra.
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The attraction, which developer Saudi Entertainment Ventures is keen to point out is “not a theme park,” is one of 14 projects the company is rolling out across the Kingdom as part of its SR50 billion ($13.3 billion) plan to reinvent the country’s leisure landscape.
The SR3.6 billion Al-Hamra will include 168,000 sq. meters of activity spaces across 10 zones, featuring 19 homegrown attractions and five based on international intellectual properties.
The experiences on offer will include Formula E karting simulators and a Flow House surfing venue. Visitors will be able to float in the air in an indoor skydiving chamber; encounter shape-changing robots in the world’s first Transformers attraction, developed with toy manufacturer Hasbro; explore science-themed adventures with Warner Bros Discovery; and tackle climbing challenges enhanced through wall-tracking tech and interactive scoring.






