‘She was like a deer in headlights’: how unskilled radical birthkeepers took hold in Canada

In holistic communities and midwifery deserts, women are turning to the Free Birth Society for information and unlicensed providers

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hen the holistic practitioner Emma Cardinal, 32, became pregnant in May 2023, she planned to have a home birth with midwives. Cardinal lives in a town in British Columbia with strong counter-cultural roots. “The community that I live in, home birth is something a lot of women prioritise,” she explains.

Then Cardinal stumbled across a podcast from the Free Birth Society (FBS). One episode in particular, she says, made an impact: “Unpacking Ultrasound With Yolande Clark.” In it, the Canadian ex-doula Yolande Norris-Clark falsely links ultrasounds to autism and ADHD and states that “ultrasound damages and modifies and destroys cells”.

Norris-Clark, who was born in Vancouver, is arguably the most famous freebirth influencer in the world. She is also a key figure in FBS, a US company run by her business partner and fellow ex-doula Emilee Saldaya.