High-speed racing stars haven’t always been preoccupied with fashion. But by the time Jenson Button hung up his Formula 1 jacket in 2016, something of a shift had begun. In particular, Lewis Hamilton had emerged as an F1 fashion plate wearing Dior, Louis Vuitton and, at this year’s British Grand Prix, custom Burberry. “Now every driver has a stylist,” says Button, “because [with things like Netflix’s documentary Formula 1: Drive to Survive] they’re on-screen a lot more.” So, too, have they managed to parlay their off-track personas into lucrative sponsor deals.
Jenson Button wears Lestrange 360° cotton Mesh Shirt, £119
Every driver has a stylist now – they’re on screen a lot more
Jenson Button
For his own part, Button has collaborated with Hackett London (in 2021) and now Lestrange, partnering with the London-based menswear brand on a jacket that has become a sellout hit. When the 360° lightweight, zip-up jacket (£199) was modelled by Button in March, the drop of 1,000 sold out in just three weeks. The brand has now just released another batch this week, in a beige option, and Lestrange anticipates another quick sellout.
