Directors blame ‘challenging market conditions’ as losses widen from £25m in 2024 to £33m
Sales at Stella McCartney’s fashion label sank by more than a quarter last year tipping it further into the red and adding to fears it could run out of money by 2028.
Pre-tax losses at the British brand led by the daughter of former Beatle Sir Paul McCartney widened to £33.6m in 2024 from £25m the year before, while sales fell 27% to £16m, according to accounts filed at Companies House.
The latest loss comes after the brand’s directors warned it could run out of cash by 2028 even if its parent company Anin Star Holding, which is controlled by the designer, did not call in its loans. The label has not made a pre-tax profit since 2017 and has warned for several years about a need for additional funding to keep going.
Directors said the company, which is known for its ethical stance and not using animal products, had identified contingency measures to spin out cash reserves for longer but admitted they “may consider alternative sources of funding to secure the long-term viability of the business”.
