Puma warns of full-year loss as sales fall and US tariffs bite
German sportswear maker missed out on retro sneaker trend that benefited Adidas
German sportswear maker missed out on retro sneaker trend that benefited Adidas

CEO describes decision as ‘painful’ and admits sportswear group is ‘trailing behind its competition’

Shares in German sportswear maker slide as Trump’s levies add to costs

Sportswear group’s softer than anticipated outlook stirs concerns about multiyear turnaround plan

Chief executive Arthur Hoeld has cut hundreds of jobs and reshaped sportswear company’s leadership team

Sportswear group says latest earnings numbers reflect financial effects from corporate turnaround programme

Growth in selling directly to consumers lifts German sportswear group’s performance