Riyadh: Boutique Group, a hospitality company owned by the Public Investment Fund, has signed a memorandum of understanding with King Saud University in Riyadh to strengthen collaboration between the hospitality and academic sectors, promote heritage and cultural activities, and support scientific research.
The MoU was signed by Boutique Group CEO Christophe Maris and Ali Al-Mismali, acting president of the university, according to a press release.
Maris said the partnership supports the group’s vision of creating a Saudi model of luxury hospitality rooted in the Kingdom’s values and heritage.
“At Boutique Group, we are building a Saudi model of luxury hospitality that draws on the Kingdom’s values and heritage and presents them to the world at global standards,” he said.
“The palaces we revive are not just hospitality destinations; they are cultural masterpieces that preserve regional memory. This partnership empowers national talent and advances research and practical specializations that safeguard Saudi heritage while delivering refined, contemporary hospitality experiences.”
