RIYADH: A tourism hub was officially launched at King Saud University on Monday in cooperation with the Austrian IMC Krems University of Applied Sciences, in the presence of the Austrian State Secretary General for Energy, Startups, and Tourism, Elisabeth Zehetner.
IMC Krems, located in the UNESCO World Heritage Site, is a leading institution renowned for its focus on tourism and hospitality, which has already welcomed its first batch of Saudi students under the two universities’ joint education collaboration who will spend the program’s duration enriching their knowledge about the ins and outs of the tourism industry.
Speaking to Arab News on the sidelines of the 26th UN Tourism General Assembly in Riyadh, Zehetner said: “For us, it’s very important to collaborate with Saudi Arabia. I think, for both countries, it’s a very important market. So we are very happy to have a lot of tourists from Saudi Arabia coming to Austria, enjoying our nature, our lakes, our seas, our landscape, and our mountains. On the other hand, we see that we have common challenges concerning education.”
She expressed that this concern was the driver for launching the collaboration initiative, which was inked in May last year.
