The red, wooden post hammered into the ground near the Malagasy village of Ambohidava heralds a change that will alter life here forever.
Visiting on a gentle, sunny Thursday afternoon, the only things disturbing the 500 residents are the crowing of cockerels and the occasional rev of a motorbike engine.
But the peace and tranquillity of rural life could well be shattered.
If plans go ahead then in two years' time the village could be gone and in its place will be a two-lane toll road.
Currently Amboidava lies around a two-hour drive from the capital Antananarivo. But journey times could change as the planned highway linking the capital to Toamasina, the country's main port and second city, goes right through the village.
