ByBrad Japhe,
Senior Contributor.
It’s been barely a decade since Cazcanes Tequila was founded by a passionate trio of agave enthusiasts. But the brand has already established itself as one of the best-selling craft labels in the game. It was instantly embraced by ardent fans of the category, with a simple-yet-authentic message: additive-free, organic liquids, made in a traditional fashion.
While larger, better-funded competitors turned to celebrities and flashy marketing to court attention, Cazcanes depended on nothing more than the quality of the juice inside the bottle.
Launching with an initial investment of $250,000 from family and friends, its founders are now responsible for a portfolio with upwards of $10 million in annual sales. Now they’re bringing in some big guns to help usher in what they hope will be an era of even more impressive growth.
