Years ago, it was perfectly acceptable to spend New Year’s Eve watching fireworks in your pajamas or sneaking a sip of champagne when no one was looking. Now, your timeline is filled with people dressed up in sparkly outfits, posing in front of trees adorned with plaid ribbons, as in the viral Ralph Lauren Christmas aesthetic, or squeezing in for a group selfie.
Social media is part of the reason we feel pressured to host elaborate gatherings and say “yes” to every invitation.
People in Sweden have found a social media-approved alternative to having a big night out ― a concept called ”Fredagsmys.” This tradition marks the beginning of the evening and is most closely translated as “Cozy Friday,” “Relaxed Friday” or “Friday night in,” said Sofie Roos, a licensed sexologist, relationship therapist and author at Passionerad.
“During cold and dark months, Fredagsmys is a way for us Swedes to hang out in a warm and relaxed setting and stay connected with our loved ones even when we’re tired and drained of energy,” she said. “It’s a time when feeling good is prioritized over networking or being the best version of ourselves.”
On TikTok, there are numerous videos of 20-year-olds and 30-somethings sharing their favorite ways to spend a cozy night at home, including their go-to snacks. “For me, Fredagsmys means turning on the fire at 6 pm, putting out thick wool blankets, and opening a bottle of wine,” said Marta, the 34-year-old co-founder and creative director of a U.K.-based luxury holiday company.
