Colour-coordinating couples are nothing new, but Timothée Chalamet and Kylie Jenner still caught the eye

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hen the Hollywood star Timothée Chalamet and the media personality and businesswoman Kylie Jenner appeared at the LA premiere of his new film, Marty Supreme, this week, they appeared to have been Tangoed.

Dressed head to toe in matching bright orange outfits made by the LA-based brand Chrome Hearts, they drew strong reactions online. “I have now confirmed there is such a thing as too much orange,” said one on Reddit.

According to J’Nae Phillips, a trend forecaster and the creator of the Fashion Tingz newsletter, it “feels like a very deliberate exercise in curated visibility. Modern couples’ dressing isn’t just about looking coordinated; it’s a semiotic performance.”