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Sometimes a movie becomes more than just a movie, and Timothée Chalamet's latest project, Marty Supreme, has become somewhat of a cultural phenomenon before it's been released.
Its extensive marketing campaign (and we don't mean the Kylie Jenner premiere couple snaps) has involved a staged leaked Zoom call video, punchy orange becoming the new Barbie pink, and pop-up stunts with security guards decked out as ping pong balls.







