RIYADH: Princess Reema bint Bandar’s cancer awareness initiative was in full swing this week, with government and private entities taking part in the “Lavender Ribbon” campaign.
The princess, who is the Kingdom’s ambassador to the US, has through her 10KSA organization encouraged the public to share social media posts describing their healthy lifestyles to reduce the risk of cancer.
She also took part in a walk with students from King Khalid University in Abha. And gave a speech explaining how the initiative was founded 10 years ago to raise awareness about the importance of early detection of breast cancer, the Saudi Press Agency reported.
Princess Reema spoke about how the 10KSA initiative has grown over the years to include raising awareness of other types of cancer.
She thanked the participating entities from the public and private sectors. And expressed her appreciation for those who have shared their stories of struggle, healing and recovery.
