Earlier this summer when Samantha Rose Brammer was thrifting, she saw a brand new pickleball T-shirt. She thought it'd be a great Christmas present for her aunt, a huge Pickleball player.
“That’s kind of where the hunt started,” Brammer, 30, said. She ended up finishing her Christmas shopping for 16 family members by buying nearly everything at a thrift store.
The popularity of secondhand shopping has come to the holidays via Thriftmas.
Shoppers are buying new and gently used gifts at thrift stores, saying they are leaning into the growing trend as both a way to save money and be environmentally conscious.
In a recent study of 1,500 shoppers by OfferUp, 81% said they were going to allocate part of their holiday budget to secondhand items and 1 in 4 (27%) plan to allocate as much as half.
