Glasgow South MP Gordon McKee leading trend as politicians find traditional ways to reach voters no longer work
A perennial head-scratcher for progressives is how to craft a simple, compelling message on the economy. One Labour MP found the answer in a few packets of M&S biscuits.
Gordon McKee, who represents Glasgow South, has racked up more than 3.3m views on X with an 101-second video in which he demonstrates the UK’s debt to GDP ratio using stacks of custard creams and chocolate bourbons.
It may not seem like a major feat when several of the world’s most impactful politicians – Donald Trump, Nigel Farage and Zohran Mamdani among them – have used sleekly produced short-form videos to spread their campaign messages with considerable success.
But in the parliamentary Labour party McKee is a pioneer, and the only backbencher known to have hired a digital content creator.
