American Eagle lifts outlook as Sydney Sweeney campaign boosts sales
Retailer had ‘record-breaking’ Thanksgiving and continues to benefit from marketing that has prompted political debate
Retailer had ‘record-breaking’ Thanksgiving and continues to benefit from marketing that has prompted political debate

Chief executive credits adverts featuring the actress and Taylor Swift’s American football star fiancé for trading boost

The potential pay-offs of agentic commerce are huge but it also means giving away valuable data

Initial release of data had been postponed because of federal government shutdown

Record haul surpasses investment banks which once dominated Wall Street

Society can’t help politicising a pneumatic blonde

Trading firm brought in record $40bn amid financial market volatility