ByMark Sparrow,
Senior Contributor.
There’s an old saying that good ideas never go out of fashion but is that strictly true? Those boombox cassette players that many of us carried around in the 1980s eventually went out of fashion. They were eclipsed first by the Sony Walkman and then by Apple’s iPod, but now the boombox is back in the form of this French-designed We Are Rewind GB-001; a boombox with a little extra.
Sporting a retro look and incorporating the latest tech, this new boombox could spell a revival for the cassette tape in the same way vinyl has enjoyed a new lease of life with a new generation of music lovers. The We Are Rewind GB-001 boombox follows on from the global smash of the company’s original WE-001 portable cassette player. A Walkman for the 2020s.
Currently, cassette tape sales have been experiencing a revival. Sales have risen over 400% over the last decade. Okay, so that’s starting from a fairly low bar, but the cassette tape is enjoying something of a resurgence and well it might. The Compact Cassette — to give it its proper name — was introduced in 1963 and invented by Dutch electronics giant Philips and the format enjoyed massive success.







