ByEwan Spence,
Senior Contributor.
In the battle of the competitive mid-range handsets, Google’s Pixel 9a was seen as one of the best choices in the market. How can Google maintain that success when it launches the Pixel 10a? Given the price-sensitive nature of this market space, getting the price right is critical.
This year’s Pixel 9a launched at $499. Many expected that to match a refreshed iPhone SE for 2025. Apple instead retired the SE line and introduced the iPhone 16e in its place… but at $599, more than $100 over the expected iPhone SE (2025) price.
With prices on other mid-range handsets from manufacturers such as Samsung and Honor at a similar price to the Pixel 9a, the higher specs on Google’s handset were seen as a commercial advantage.
