ByEwan Spence,
Senior Contributor.
The Pixel 10 Pro is grabbing headlines, but what about an alternative that offers the same flexibility at a much more competitive price? Time for the Pixel 9a to step forward and bring the special offers from Google that will bring consumers into the Pixel family with a practical new smartphone.
While the Pixel 10 Pro family advances Google’s artificial intelligence ambitions, the relevant upgrades seem more geared towards the benefit of the Gemini project than the consumer. Google’s move away from Samsung Foundry to TSMC for the fabrication of the Tensor Mobile G5 design certainly offers benefits to Google, even while the jury is out on the effectiveness of the Tensor G5 over last year’s G4.
The software updates — which are generally backported to older models — refresh and update many of the existing features. Google is leaning into Magic Cue and its ability to parse information in your phone and incoming requests from contacts, another small step towards moving away from an App-first interface to an Agentic-AI interface.
