Why the influencer economy deserves its fan club
This is a sector with blockbuster economics
This is a sector with blockbuster economics

But it relies on a host of rosy assumptions going in investors’ favour

Why write about markets at all?

In the age of social media, the establishment no longer controls the narrative

Downing Street hosts first-ever reception for ‘creators’ in effort to reach audiences in fragmented spaces

Economists and tax collectors might be underestimating its impact

Portfolio management should be based more on themes such as innovation