Influencers matter as politicians move to meet voters online
Downing Street hosts first-ever reception for ‘creators’ in effort to reach audiences in fragmented spaces
Downing Street hosts first-ever reception for ‘creators’ in effort to reach audiences in fragmented spaces

Get past your nausea and you’ll see that it’s canny public relations for governments to want to be where the voters are

This is a sector with blockbuster economics

In the age of social media, the establishment no longer controls the narrative

Work permits increasingly being awarded on basis of online reach, favouring content creators

The UK government keeps putting out messages but no one is listening because they are incomprehensible

Large language models elevate expert consensus and moderate views, in sharp contrast to social platforms