If you’re in the market for a new car and hoping to score a huge holiday deal, you may want to temper your expectations.
While you might be able to find some Black Friday sales and end-of-year specials, they are neither plentiful nor generous this year, said Joseph Yoon, consumer insights analyst for Edmunds, an auto research and car-buying site. Couple that with elevated auto prices and the high cost of financing, and the purchase could be more painful than you anticipated.
“I think a lot of buyers may be a little disappointed,” Yoon said.
At the same time, Yoon said, there’s ample inventory. After pandemic-era supply chain snags and manufacturing slowdowns led to lasting shortages starting in 2021, there’s now a broader selection on dealer lots for buyers to choose from.
“After the greatest inventory crisis the market had ever seen, the inventory is back … which matters especially when it comes to seeking a deal,” Yoon said.
