BySara Dorn,
Forbes Staff.
Black Friday spending online increased almost 10%, or $1 billion, from last year, according to a new report, despite persistent economic concerns among the American public and a dip in consumer confidence.
Shoppers spent $11.8 billion on online deals this year, $1 billion, or 9.1% more, than the $10.8 billion spent in 2024, according to Adobe Analytics, which tracks e-commerce sales.
Overall spending during the month of November is up 7.1% from last year, with sales increasing in all three of the top product categories: electronics, apparel and furniture/home goods, according to the Adobe study.
