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ByJohn Koetsier,
Senior Contributor.
Holiday spending is up 7.5% year over year according to Adobe e-commerce data as consumers have spent $79.9 billion in the run-up to Black Friday. The top-selling gifts include toys like action figures from KPop Demon Hunters, gaming consoles such as the Xbox Series X, and video games like NBA 2K26.
The top toys sold so far in the holiday 2025 season include:
