RIYADH: With global leaders gathering in Riyadh for the second International MICE Summit, the forum aims to develop the industry, strengthen collaboration with international organizations, and establish sustainable infrastructure for the Kingdom’s growing MICE sector, said Dr. Zohair Mohammad Alsarraj, chairman of the Saudi Exhibition and Conferences Association.
Speaking to Arab News on the summit’s opening day, Alsarraj highlighted the sector’s rapid growth amid Saudi Vision 2030’s transformation and stressed the importance of professional development through training initiatives and robust infrastructure. He emphasized the need to align industry standards with private sector partnerships, fair pricing of event venues, expansion of facilities, and proper evaluation metrics.
“To get the policies right, to understand the mandates, and the work, we need people and then we need to make them professionals. So you have to train them. So far, we have educated and trained 90,000 Saudi girls and boys, in the last five years, to be more aware with this industry,” said Alsarraj.
He also noted the role of the Saudi Conventions and Exhibitions General Authority in attracting participants to programs designed to raise awareness of the MICE sector.
