"Don't wait for permission." That's rising star Ellis Howard's advice to young artists who are hoping to cut through.
The 28-year-old actor, from Liverpool, says the course of his career changed when a handful of Instagram videos helped him to secure a writing agent and a mentor.
His posts, discussing issues such as inequality, were what got him noticed.
"Do things on your own terms, for yourself and don't seek permission," he tells BBC Newsbeat.
"Just make the kind of art that you wanted to see growing up."
