Founders can find it hard to step away from work when their company rests on their shoulders. The concept of having “work-life balance” has sparked fierce debate among entrepreneurs, who question if it’s even possible to have the best of both worlds: scaling a multimillion-dollar business, with enough downtime to recharge. Two-time founder Nicole Bernard Dawes is a strong advocate of unplugging from the job—but only for her employees.
“I think I probably am a little bit of a hypocrite, because I don’t unplug. I never do,” Dawes tells Fortune. “I never want to be the person that’s holding up a member of our team.”
The serial entrepreneur encourages her staffers to totally disconnect from work once they’re off the clock, but doesn’t give herself the same breathing room. Having scaled two companies to success, she’s assumed the responsibility of always being on for decades. Dawes first founded organic, non-GMO tortilla chip brand Late July in 2003, which currently lines the aisles of Targets, Whole Foods, Krogers, and Walmarts across the country. Campbell’s acquired a majority stake of the business in 2014, eventually buying the rest of the $100 million company in 2017. In 2018, Dawes broke into another consumer packaged goods (CPG) market again, this time with zero-sugar, sustainably packaged soda line Nixie. The brand raised $27 million in new funding earlier this year, with its products being sold in over 11,000 major grocery stores.
