Trend is adding to ‘waste crisis’ owing to individual packaging and potential for unwanted items, campaigners say
The trend for Advent calendars aimed at adults is “superfluous consumerism” that adds to excessive and wasteful consumption, according to environmental groups.
While once children excitedly opened a door each day to see what festive picture lay behind it, adults can now count down the days to Christmas with calendars containing everything from luxury beauty products to instant mashed potato.
This year’s adult versions include beauty calendars such as the Nivea Women’s one at about £30 and one from Liberty priced at £275.
But some have raised concerns over the packaging involved in providing 24 products to either be unwrapped or revealed each day, and the potential for unwanted items.
