Collective experiment found switching profile to ‘male’ and ‘bro-coding’ text led to big increase in reach, though site denies favouring posts by men
Do your LinkedIn followers consider you a “thought leader”? Do hordes of commenters applaud your tips on how to “scale” your startup? Do recruiters slide into your DMs to “explore potential synergies”?
If not, it could be because you’re not a man.
Dozens of women joined a collective LinkedIn experiment this week after a series of viral posts suggested that, for some, changing their gender to “male” boosted their visibility on the network.
Others rewrote their profiles to be, as they put it, “bro-coded” – inserting action-oriented online business buzzwords such as “drive”, “transform” and “accelerate”. Anecdotally, their visibility also increased.
