LOS ANGELES — Hyundai Motor has ambitions to increase the rugged, off-road capabilities of its vehicles in the U.S., based on a new “Crater” concept SUV revealed Thursday.
The rugged compact vehicle mixes Hyundai design characteristics with off-road capabilities reminiscent of American SUVs such as the Jeep Wrangler, Ford
Bronco and GMC
Hummer.
“Crater began with a question: ‘What does freedom look like?’ This vehicle stands as our answer,” SangYup Lee, head of Hyundai global design, said in a release. “It is a vision shaped by our unending drive to explore — to inspire our customers to explore deeper and embrace the impact of adventure.”
