RIYADH: The Salesforce Innovation Day event in Riyadh saw SRMG Group’s prominent participation during a panel discussion titled “Proxy Artificial Intelligence and the Future of Media,” which addressed the role of emerging technologies in reshaping the content industry, enhancing audience engagement, and redefining the role of human creativity in a data-driven world.
During the session, Hani Abu-Shadi, Chief Technology Officer at SRMG, presented future insights on how AI will contribute to reshaping the media experience by 2030.
Abu Shadi said: “By 2030, the public will not just receive information — they will expect the media to understand, inspire, and engage them in the experience. They will move from consuming content to co-creating it. With proxy AI, experiences will become highly personalized — delivered intelligently and instantly to each individual. But as AI enters the creative process, people will demand transparency: to know what is human-made, what is AI-produced, and how integrity is maintained. In short, audiences will expect intelligence and originality together.”
Abu Shadi stressed that artificial intelligence and automation do not replace the human element, but rather contribute to expanding the scope of creativity across SRMG’s operations.
