RIYADH: The 10th Media Conference, titled “Artificial Intelligence Media: Opportunities and Challenges,” will be held in Riyadh on April 7.
Prof. Ali Masmali, acting president of King Saud University, is sponsoring the two-day conference, organized by the Saudi Association for Media and Communication.
The forum will discuss key challenges facing media practitioners, review academic work in line with job market needs affected by AI, assess the economic viability of these technologies in the media sector, and examine their future applications based on past experience.
Ali Al-Dhumayan, the association’s chairman, said that AI technologies have brought a fundamental transformation in media concepts, requiring a focus on their broader impacts rather than treating them as auxiliary tools.
He told Arab News: “AI is no longer just a technological option that can be postponed or treated as an academic luxury. It has become a reality that is reshaping all aspects of media work. Those who are slow to grasp this will find themselves outside the professional equation within a few years.”
