Saudi brand Asteri Beauty launches new skincare line inspired by desert climate

DUBAI: Saudi Arabia label Asteri Beauty this week expanded its portfolio beyond makeup with the launch of a new skincare line. Sara Al-Rashed is the founder of the brand. (Supplied) Founder Sara Al-Rashed said the products continue the brand’s “desert-proof” approach, meaning they were specifically formulated to handle high winds, excessive humidity, air-conditioning and ultra-dry heat. She said the new line reflects Asteri’s philosophy of treating skincare and makeup as complementary.