RIYADH: As Saudi Arabia accelerates its transformation under Vision 2030, the beauty industry is not only keeping pace — it is helping to lead the charge.
At the forefront of this dynamic is L’Oreal, whose latest socio-economic impact study, conducted by Asteres, reveals a commitment to shaping the future of beauty.
Speaking on the sidelines of the report’s release, Vismay Sharma, President of L’Oreal’s South Asia Pacific, Middle East and North Africa division, shared how Saudi Arabia is fast becoming a global epicenter for beauty innovation, digital transformation, and youth empowerment.
“Saudi Arabia is one of the fastest growing and most dynamic beauty markets worldwide. L’Oreal views the Kingdom as a cornerstone of our future, a $2 billion market with immense growth potential,” said Vismay.
With 99 percent internet penetration and 134 percent mobile connectivity, Saudi Arabia stands among the most digitally connected societies in the world. This connectivity is revolutionizing the consumer landscape, making multichannel retail and beauty tech standard practice rather than futuristic fantasy.
