DUBAI: Spanish luxury brand Loewe has named Egyptian actress Salma Abu Deif as its newest brand ambassador.
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The star most recently attended Loewe’s Spring/Summer 2026 runway show in Paris, marking the first collection designed under the creative direction of Jack McCollough and Lazaro Hernandez.
As the first Loewe brand ambassador in the Middle East, Abu Deif called it an “incredible honor” and said she had “long admired the house for its artistry and bold creativity.”
Spanish luxury brand Loewe shared images of Egyptian actress Salma Abu Deif. (Supplied)
